Digital production company Pure Grass Films has inked a deal with GFM Films for its female-skewing web drama Making It.
GFM Films, which was set up by former Handmade Films execs Guy Collins, Fred Hedman and Michael Ryan, will launch the Girls-esque show at MipTV next week.
The 16 x 11-minute Making It, which is written by Shelley Miller, who was responsible for BBC drama Rockface, tells the story of four female students at an elite art college sharing a flat in East London.
It is directed by Samuel Abrahams, who worked on Channel 4 comedy Hung Out, and produced in association with Tony Miller.
The show will launch online in the UK and the partners are in talks with brand sponsors.
GFM Films is looking for international broadcasters and digital platforms to license the show as well as take global format rights.
“This is a first class drama series exploring universal themes about love and friendship and reaching for success. Set in an aspirational world of creativity and design in the global capital of cool, East London, it will transcend borders and appeal to a generation of cosmopolitan young people,” said GFM’s Collins.
Pure Grass Films is backed by Endemol and Moscow financier Christophe Charlier, who is chairman of the Brookyln Nets NBA basketball team. It has previously produced a number of digital series including Beyond The Rave for Myspace and mobile phone horror series When Evil Calls.
“We are creating a compelling content proposition that will entertain audiences across multiple platforms, and in doing so will generate ancillary content suitable for brand partnerships and exploitation in international territories,” said Pure Grass Films’ brand partnerships exec Nikki Grass.