Hammer Films and MySpace today announced a joint venture which will see Hammer’s first horror movie in 30 years broadcast exclusively on MySpace.
The movie, entitled Beyond the Rave, is MySpaceTV’s first UK co-production. It will broadcast episodically on MySpaceTV in Spring 2008 as 20 ‘webisodes’, before being released as a full length movie on DVD, and available for download.
Beyond the Rave has been created specifically for the internet by Pure Grass Films, producers of the award winning movie When Evil Calls, and signifies a dramatic new opportunity in the way traditional media companies are creating content exclusively for the internet. Ben Grass produced Beyond the Rave for Pure Grass Films and the series is directed by Matthias Hoene.
With an exciting British cast including Jamie Dornan (Marie Antoinette), Nora-Jane Noone (The Descent), Tamer Hassan (The Football Factory, Eastern Promises) and Sadie Frost (Dracula, Shopping), Beyond the Rave promises to deliver all the ingredients of a Hammer classic made for a 21st Century audience: vampires, blood, death and suspense throughout.
Simon Oakes, Chairman and Chief Executive, Hammer Film Productions Ltd said:
“This is a bold venture creating horror for the 21st century through a variety of technologies. When Hammer Films first started it was an innovative production company and this new venture marks the beginning of a journey to recalibrate the DNA of Hammer Films for a new audience. MySpace is an innovative and exciting distribution platform to enable people to watch and interact with movie content in a whole new way. To relaunch with MySpaceTV’s first UK co-production is perfect for a company originally born out of a culture of risk-taking and creativity.”
James Fabricant, Director of Entertainment and Head of Video, MySpace Europe, said:
“This partnership demonstrates the power of MySpace and how traditional media is being turned on its head: for Hammer to make their first movie in 30 years specifically for the MySpace community is a phenomenal development and shows the dramatic change in how consumers want to access content.”
MySpace is the world’s number one social network with over 110million unique users (Comscore, October 2008).
Hammer Films launched in 1934 and went onto produce more than 200 movies over the next four decades.
For further information and to see the first trailer, please visit www.myspacetv.com/beyondtherave